VIA STANISLAO MATTEI 1
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TEL + 39 051432656
The ecological choice of making jewelry and accessories with the sole use of recycled material safeguarding the environment,
with collections that trace the history of bijoux, they position it high in the ranking of brands with low environmental impact. All its artifacts are made with original period materials, recovered from the ancient warehouse "Furlanetto", which Annarita Vitali bought in 1998 saving, from certain destruction, the enormous amount of material crammed into the warehouses of the company, thus becoming the custodian of a real mine of vintage material, which today revives in creations of rare and delicate beauty.
Annarita Vitali works period materials according to forms and styles of the past to evoke, through jewels, the fashions and trends that have characterized the history of the twentieth century. It is a world of sensations, love, fantasy and colors that she carries inside since childhood and is expressed in the bijoux of her creation.
Annarita Vitali's creations, handmade with vintage materials, seem to follow the history of jewelry in the twentieth century.
The high costume jewelery of Annarita Vitali includes a variety of decorative ornaments manufactured with less expensive materials than "real" jewels (gold and silver) which through their uniqueness become collector's items, souvenirs or investments.
Annarita Vitali born in Bologna on 17/02/51. After the classical high school he enrolled in the DAMS where he graduated in History of Art in 1974 doing a thesis in urban planning. After a collaboration with the Modern Art gallery on the occasion of its opening where he collaborated on biographies of painters such as Pizzirani, Fiori, and the Saetti exhibition and a previous collaboration with the Artistic Events Authority, she began a activity in the field of bijoux that soon it became a real small company with internal and external employees. From 2010 to 2011 she taught in Bologna at L.U.N.A. Free University of the Arts (design and fashion container, art gallery, laboratory for the production of prototypes). As a lecturer at the Free University of Fashion and Design, she deal with the fashion and accessories section with a marked focus on recycling, eco-design and sustainability projects.
ANNARITA VITALI JEWELRY STYLIST HISTORY:
This is the story of my recovery activity of an old warehouse from which I obtained the period materials for my creations!
"In Bologna there are people who have conservation and recovery in their DNA;
Annarita Vitali, graduated in Urban Planning with the Architect Cervellati, who has always been active in the recovery of historic centers,
he pursued, working on his own, after a collaboration with the Body of Artistic Events and the Gallery of Modern Art, of recovery, aimed at the jewel and its creation.
It all started with the purchase of the old "Furlanetto" warehouse.
Founded in 1925, taken over with all the ancient materials, and revived with the artistic creations of Annarita Vitali in 1998.
The company, founded by Romeo Furlanetto in 1925, produced fashion accessories, sold internationally, and collaborated with important designers, including Valentino, Chanel and Balenciaga, of which it was the distributor for Italy ... just to name a few.
After Romeo Furlanetto's early death, his wife Maria, a Calestani from Casalmaggiore, took over.
The oldest and most important production of jewels, called 'mad gold', was located here, since they were not entirely precious, starting from the second half of the 19th century.
It was in fact here that gold-plated was invented, a sheet gold-plated precisely, which was enormously successful all over the world.
The industries that produced accessories, but not only, became a consortium, continuing the business until the 1970s.
All would have been lost if the bijoux museum had not been created in 1998, which tells the story of the evolution of bijoux with over thirty thousand pieces, which follows very quickly
the evolution of the historical period and related trends.
Precisely in 1998, at the closure of the Furlanetto company in Bologna, Annarita Vitali, after two years of cataloging materials, began producing unique pieces with period materials, precisely those purchased by the aforementioned company.
In a villa from the early 1900s, unique thematic artifacts are created, all rigorously made with period materials.
These are thematic jewels, as recurring themes emerge from the materials and their historicization, moreover not only in the world of jewelry but present in many artistic typologies, architecture, iconography, poetry, literature, etc.
The anthropological and social analysis that reveals the reasons for the trends is interesting ... for example shells, the first ornament of man, which emerge cyclically, but one could say seasonally, heraldry, naturalistic themes, etc. "